The unparalleled connectivity among all devices combined with large amounts of data creates new conveniences for users and consumers, and new opportunities for enterprises. These can translate into added value, continuous improvement in operations and engineering, and a smarter sales organization that truly understands the customer needs and preferences in ways that were not formerly possible.
Internet-enabling what have previously been “dumb” devices adds a new layer of functionality and access, creating the basis for smart homes, smart cars, and smart manufacturing. In smart homes, IoT brings homeowners the possibility of lower-cost features, constant connectivity, and greater convenience.
Connected automobiles offer easy access to features like smartphone-enabled door unlocking, parking reminders, safety features, and the potential for such innovations as usage-based insurance. Marketing organizations can tap into geo-targeted services that run on top of IoT, drawing on collected data to anticipate customer needs and deliver compelling offers.
The industrial Internet and B2B selling environments present even more possibilities, with IoT improving supply chains, enabling mass customization, more options for business customers, and more insight into operations and manufacturing processes that lead to greater revenues, higher profits, and enhanced shareholder value.
On the manufacturer side, IoT creates new opportunities for delivering not just an Internet-enabled device, but a new era of usability, ease of management, and support. Manufacturers should not stop at simply Internet-enabling a smart television. Going beyond that is where the true potential for disruptive change lies.
Taking a step beyond the point solutions of first-generation IoT and deploying an end-to-end platform creates new opportunities for suppliers to: What Emails Phishing Scam do and how you can protect your device With Webroot?
Deliver synchronized customer intelligence, giving companies a better understanding of who the customer really is, and what they want – before the customer even knows it.
Enable the re-engineering of the support organization from the ground up, transforming it from a cost center to a profit center. Intelligent support – driven by the vast quantities of enterprise data collected by the IoT platform – finds new opportunities for cross-sell and up-sell, and increases customer loyalty by delivering a heightened level of support. Redefine the customer experience, forging a tighter link between customers and providers.
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